Aresearch carried out by Capterra about of companies had already integrated an artificial intelligence tool in some of their activities in particular in drafting promotional messages for mailing lists and in their management  an irreplaceable ally to help you in the daytoday management of your business but it is not meant to replace your collaborators. It will help change the very nature of some job profiles and help create new ones. photodanielcasarin Daniel Casarin Growth marketing sales expert Back to index What are the most common uses of AI Marketing Artificial intelligence can be used to create captivating content acquire more accurate information on your ideal target audience and help you acquire and consolidate a significant advantage over your competitors.

But what are the most widespread Italy Mobile Number List practical uses of artificial intelligence Chatbots and virtual assistants Chatbots are a topic we have already talked about in the past here at Adv Media Lab and it is a tool designed to answer the most common questions from users . In other words its an interactive version of the common FAQ frequently asked questions pages found on most websites. Originally the first chatbots were relatively limited in the number of answers available and required the use by the user of very specific keywords in order to be able to offer a satisfactory answer.



As can be easily understood these limitations in terms of functionality and ease of use have made the chatbot prototypes extremely frustrating to use and unresponsive to customer questions. The current generation of chatbots on the other hand offers support for users at any time they are able to answer a large number of questions in a much more dynamic way than in the past and to collect data for marketing purposes. Implementing a chatbot within your customer service allows you to reduce the workload of your collaborators while generating new